Four lions and a monkey displayed in a natural history museum diorama with rocky terrain and savanna landscape backdrop.

A Family-Owned Gun Shop Built From One Hunter’s Backroom Full of Shells

Four decades later, the family still runs the counter in Lomira, Wisconsin.

Midwestern Shooters Supply started with one hunter who got tired of driving out of town for shells, reloading components, and straight answers about guns. He opened a small counter in Lomira, Wisconsin, and stocked what he wanted to buy himself. That backroom operation is still a family-owned gun shop today, more than 40 years later, sitting at the same address on Church Street.

The advice hasn’t changed and neither has the address. Customers still drive in from Fond du Lac, West Bend, and around Dodge County for the same reason they always have: they want to buy from people who shoot what they sell.

The history 40+ years

40+ Years of Local Gun Store History in Lomira, Wisconsin

How a small hunting counter became a full-line shop.

Gun shop display with rifles on wall rack and handguns in glass cases at Midwestern Shooter's Supply.
  1. Year

    A hunting and ammunition counter

    The shop opened as a hunting and ammunition counter and stayed that way for years.

  2. Year

    Reloading and sports optics

    Reloading supplies and sports optics earned their own shelves.

  3. Year

    An indoor range

    An indoor range came later, giving customers a place to pattern a new shotgun or sight in a rifle without driving to a public range.

  4. Year

    A gunsmith bench

    A gunsmith bench followed, and the same gunsmith service has been repairing and cleaning guns here for nearly 20 years, on-site Monday through Wednesday.

  5. Year

    A new generation

    The most recent milestone isn’t a new department. It’s a new generation taking over the counter.

Today Second generation

Second Generation, Same Counter

The next owners grew up stocking these shelves.

The people running Midwestern Shooters Supply today grew up in this store, not in a boardroom. They’ve grown the inventory to cover the majors, Glock, Sig Sauer, Ruger, Smith & Wesson, Savage, Browning, Federal, and Hornady among them, without turning the place into a big-box counter.

What they’ve refused to change is simpler: the same friendly, no-pressure atmosphere and the same policy of giving customers the advice that actually fits their situation, not whatever’s overstocked in the back room.

Newly arrived long guns in a wooden wall rack behind a glass display case, with boxed optics, hearing protection and ammunition boxes on the wooden shop counter in front.
How we sell No upsell

Straight Talk Over the Counter, No Upsell

Straight answers, fair prices, no attitude.

  • We don’t push what we don’t believe in. If a cheaper option does the job better for you, that’s what we’ll point you to.

  • We shoot and hunt with the same gear on the shelf. Staff test and use what they sell, so the advice comes from actual trigger time, not a spec sheet.

  • First-timer or competitive shooter, you get the same straight answer. Nobody gets talked down to at this counter, and nobody gets a sales pitch instead of information.

Off the clock Clubs & matches

You’ll See Us at the Club, Too

Our staff shoot competitions and belong to local clubs.

Our staff aren’t just behind the counter on weekends. They shoot competitions and belong to shooting clubs around Dodge and Fond du Lac counties. That means the person helping you pick a load or zero a scope has likely used it in a match the week before, and it’s why regulars run into familiar faces at local matches as often as they do in the store.

Sporting clays station at a rural upper-midwest gun club, two shooters seen from behind swinging on a clay target under an overcast autumn sky.
Competitors and a range officer on the firing line at an outdoor shooting match, seen from behind, with steel targets downrange in late-afternoon light.

Come Argue Calibers With Us

191 Church Street, Lomira, WI 53048.

Come in, ask questions, argue calibers, whatever gets you through the door. We’re open Monday through Wednesday 9am to 5pm, Thursday 9am to 7pm, Friday 9am to 6pm, and Saturday 9am to 3pm, closed Sunday. Call ahead at 920-269-4995 if you want to make sure the gunsmith’s on the bench, or just stop in and see us.