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Interior of Midwestern Shooter's Supply gun store with display cases of ammunition and reloading supplies, wall-mounted rifles with animal trophy mounts above, and a polar bear figure on a pipe.

If We Don't Have It, We'll Order It

Firearms, ammo, reloading components, optics and gear from over 30 major lines.

Walk the aisles at our Lomira, WI store and you’ll find rifles, shotguns, handguns, optics, reloading components and outdoor gear stacked deep, not a handful of samples. What’s shown here online is a snapshot of five departments we carry. What’s actually on the shelf shifts by the day, so call ahead before you drive out for a specific gun, caliber or load.

What we stock Five departments

Five Departments, Fully Stocked

Each department is built around what Wisconsin sportsmen actually buy: deer rifles and blaze orange in the fall, sporting clays shotguns for weekend leagues, carry pistols for daily use, and the powder, primers and presses to load your own. Pick a category below to see the brands and gear we keep in stock.

Before the rush Four seasons

Beat the Season Rush

Wisconsin’s gun deer season fills the store the week before opener, and by then popular calibers and blaze orange are picked over. Waterfowl hunters need steel shot and choke tubes lined up before the marsh freezes. Turkey season means calling gear and camo before the spring hunt, and summer clays leagues burn through shells fast. Come in early. The counter can tell you what’s moving and what’s about to run out.

Gun store display with rifles on wall rack and ammunition boxes on shelves below.

  • Gun deer

    Popular calibers and blaze orange are picked over the week before opener.

  • Waterfowl

    Steel shot and choke tubes, lined up before the marsh freezes.

  • Turkey

    Calling gear and camo, before the spring hunt.

  • Clays league

    Summer leagues burn through shells fast.

Brands on the shelf Thirty and counting

Authorized Dealer For

Beretta, Bob Allen, Bore Snake, Benelli, Boyt, Browning, Butler Creek, Case-Gard, Caesar Guerini, CCI, ClayBuster, Colt, Federal, Fabarms, Glock, Hornady, Kimber, Leupold, Marlin, MEC, Mossberg, MTM, Nosler, Remington, Ruger, Savage, Stoeger, SKB, Swarovski, Sig Sauer, Smith & Wesson, Weaver, Weatherby, and Winchester.

At the counter Orders & trades

Ordering, Transfers and Trades

The counter service an online cart can’t match.

Ordering
Don’t see the exact model, caliber or optic you’re after on the shelf? We special order from our supplier list and can usually get it in faster than waiting on a warehouse backorder.
Transfers
Bringing in a firearm bought elsewhere or online? We handle FFL transfers at the counter, ask staff for current transfer fees.
Trades
Got a used gun to sell or trade toward something new? Bring it in and we’ll take a look.
Shimano fishing rod display at retail sporting goods store with wall-mounted rods and accessories on shelving.
920-269-4995

Stock Moves Fast, Call and Ask

Ammo, powder and primer availability can change week to week. Before you make the drive to Lomira for a specific box of shells or a particular reloading component, call the store and we’ll tell you straight whether it’s on the shelf.

Call the store

Bargain Bash is back

One weekend of doorbuster pricing on firearms, ammo and optics. Come early — the best deals walk out the door first.

See the event Get directions